Each quarter, General Sentiment releases its “Top Global Brands Report,” which ranks brands based on the dollar value of their online “buzz.”
General Sentiment measures these brands based on two criteria: impact value and perception value.
Impact value measures all online mentions of the brands and places a value on the overall level of discussion and exposure for the brand. Perception value measures the positive, negative, and neutral mentions of the brand.
Now that we’re caught up, here are the top 20 brands from the first quarter and the overall dollar amount of their “buzz”:
1. Apple - $952, 303
2. Google - $704,327
3. Microsoft - $522,769
4. Yahoo - $259,046
5. Ford - $251,683
6. Intel - $202,262
7. Toyota - $176,861
8. eBay - $132,569
9. Hewlett-Packard - $131,525
10. Sony - $129,700
11. IBM - $121,297
12. Nokia - $117,588
13. Mercedes-Benz - $110,782
14. Oracle - $108,570
15. Samsung - $94,831
16. Disney - $93,442
17. GE - $90,621
18. Starbucks - $74,647
19. Honda - $74,391
20. Goldman Sachs - $74,042
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